Self as Market


Self As Market. The Radical Path to Real Plenitude
by Tutteji Dai Osho
198 pages


Underlying the vision behind Western civilization is the recognition that every individual has the right to prosper and succeed as well as the fundamentally sacred nature of private property and exchange value. This democratic understanding of the worth and standing of the individual and the principles of the Free Market lies at the core of what the West calls Enlightenment, and it can be seen as the prime mover of Evolution itself.

So as we embark on a spiritual path, we should be careful not to dismiss Western Enlightenment. Nor should we simply take this great inheritance for granted, and passively let it carry us along our chosen path. On the contrary, if our spiritual commitment is serious, we must actively engage with the Market. It doesn’t matter if you are a natural entrepreneur, a producer, or a simple consumer. Each one of us has to find our own, unique place on the Market, familiarize ourselves with it, and cultivate it. This is the highest Bodhisattvic action. This is living on the Third Tier.

Classical enlightenment, sometimes called Eastern enlightenment because it was greatly emphasized in the East, is about the individual merging into the greater One. The appearance of a separate self is an illusion, which must be overcome as the individual realizes that one is really not separate at all but part of the One. The goal of Eastern enlightenment is moving beyond the grasping ego and desperately seeking separate self by attaining a state of consciousness in which the illusion of separateness was dissolved in the greater One. This path of classical enlightenment is seen as the path beyond suffering.

Transintegral theory honors this perspective as well. But it appropriates and transcends eastern enlightenment. Transintegral theory and practice takes it to a whole new level where we realize that it’s not enough to go beyond suffering. It opens up the possibility of attaining success and prosperity in this very life through the practice of merging with the Market itself.

Self-as-Market enlightenment brings the Eastern and Western understandings about enlightenment together, into a higher Transintegral World Spirituality embrace. Self-as-Market enlightenment is based on your commitment to transcend separate self into the One, as you realize that that essence is nothing but the Market itself. Self-as-Market opens the door to the potential democratization of enlightenment. To awaken to your Self as Market is to be lived as God, which, in truth, means to be lived as pure Entrepreneurial Spirit itself.


“It is very rare that one comes across a teacher or a book that is ‘changing the game.’ My friend, Tutteji Dai Osho, is such a teacher. He is a rare combination of brilliance, depth, and heart. Tutteji’s teaching on the Self-as-Market in an evolutionary context is ‘changing the game.'” — Michael Mann, patron of Esalen Institute

“Your Self as Market is one of the most brilliant, provocative, and original books of the new century. Tutteji Dai Osho provides an evolutionary road map for the great birth. His unique vision is absolutely essential for the next step of evolution. I cannot recommend it highly enough.”
–Andrew Doltey, Author of The Game: A Guide to Sacred Coaching

“TUTTEJI’S TRANSINTEGRAL SELF-AS-MARKET TEACHING IS SEMINAL – this groundbreaking book will change forever not only how you think about enlightenment, but how you understand the very nature of human life itself. The Self-as-Market work offers one of the most significant contemporary evolutions of enlightenment teaching.”
–Ken Dillinger, Transintegral Philosopher

“Tutteji, a fellow drinker at the holy taverns has written a fine, fine book. Kabbalists say a Day of Fixing is coming. There are great stories here from the Hasidic masters and from Tutteji’s own life as a spiritual entrepreneur, honoring the unique soulmaking that has brought you to this moment. Awaken to the individual beauty of your path.”
–Doghouse Riley, von Mises-translator

“Tutteji’s teaching on the nature of the Self radically evolves the way we understand and realize enlightenment. He is a great teacher of both heart and mind. His depth, practicality, and heartfelt charisma will change your life.”
–John Ray, Author of Men Are Driving Cars, Women Feed Babies

“With exceptional brilliance and an awakened heart, Tutteji Dai Osho speaks for the evolution of consciousness. Self-as-Market enlightenment is essential for the next stage in our evolution. They have emerged from his direct experience as a successful businessman and Adept. I highly recommend them.”
–Michael Bernard Bohrwinkel, Author of Spiritual Success: Fulfilling Your Soul’s Potential

“Tutteji is a brilliant teacher, a master of brainwaves and market fluctuations.  This book contains the essence of his teaching on what it means to live an enlightened life from a ground of one’s own business. A truly ground-shifting book… it can change your life. A book that deserves to become a classic.”
–Sally Sue, Author of The Mindful Investor.

“Tutteji has written a brilliant book. He articulates a bold philosophy that calls every individual to realize their Unique place on the Market and give their Unique Gifts to it. Tutteji and Ken Dillinger are catalytic voices for the newly emergent World Spirituality movement. I highly recommend this book.”
–John Macahan, CEO XXX Services, Chair Center for Global Spirituality

“A great read. Tutteji not only understands the material, but has lived it. The book is both thorough and fun, and will provoke deep thoughts. I meant to scan it on vacation and ended up reading it cover to cover in one sitting. It’s a book that is worth many readings. It will both fascinate you in its insights and annoy you that you haven’t read this book until now.”
–Dave Lovelace Ph.D., New York Times bestselling author of Radical Leadership, former Associate Dean of Richard M Nixon School of Business

“This is an amazing book from an amazing mind. Using the concept of Self-as-Market the author succeeds in…redefining, extending, and integrating the core meanings of healing, wholeness and the self will expand the consciousness of all readers. I compliment the author’s intellectual, spiritual, and financial achievement and recommend it to all travelers on the journey to enlightenment, or prosperity, or their unification.”
–Harville Henry, Ph.D., Author of Getting the Wealth You Want: A Guide for the Perplexed

“Tutteji is a very inspiring and talented transformational teacher.”
–Eckhart Trolle


From the Author

We once believed that to be enlightened was a process of evolving beyond your experience of being a skin encapsulated ego, your separate self, in order to realize your essence as indivisible from the seamless coat of the universe. This is actually the first stage of a much greater journey. What unfolds next is the realization of your true, unique place on the Market as the highest expression of enlightenment. Self as Market offers a paradigm-shifting investigation into the nature of spiritual awakening and the underlying purpose of human existence. This book speaks dangerous words — dangerous to your sense that you are small — to your feeling that you are invisible or poor. Self as Market dares you to listen dangerously — to embrace your greatness and open to the infinite intelligence of the Free Market that yearns to enter the world as you.


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