Transintegral Mindfulness™ – Prepare to Integrate Mind and Market in a Radically New Way


In an upcoming series of interactive, personalized Web Intensives, best-selling author and award-winning spiritual teacher Tutte Wachtmeister explores and unpacks the ideas presented in his forthcoming book, Transintegral Mindfulness. This unique opportunity to deepen your practice and understanding of the Transintegral Vision™ will include:

  • Tutte’s introduction to the “Wake Up, Grow Up, and Become Successful” path to personal evolution and branding.
  • An in-depth exploration of how to become successful across the entire spectrum of multidimensional market shares with full and authentic presence in your life.
  • How mindfulness can help unearth and uproot your unconscious scripts of “loser’s mind” and replace them with happier and healthier perspectives, leading to more successful outcomes, or what we call “winner’s mind”.

Sign up today to ensure your spot at this seminal web intensive with the best-selling author and award-winning spiritual teacher known as “The thinking man’s Ken Wilber”, and learn the fundamentals of this radical new way to explore your greatest evolutionary potential.

Q: So what’s the big difference between Transintegral Mindfulness and regular mindfulness?

A: Transintegral Mindfulness uses standard mindfulness, but it combines that with many of the breakthrough insights of that leading-edge Theory of Everything model which is generally called Spiritual Liberalism, and it uses that framework to refine and focus, even further, the areas of your life to which you can apply mindfulness—hence, increasing the number of areas in which you can achieve flow states and prosperity.



Introducing Mindfulness Bell®


Did you always have a secret dream of becoming a priest, minister, or rabbi but lacked the commitment and faith to pursue a spiritual career?


Do you secretly envy the authority, charisma, and ability to manipulate transference of successful spiritual teachers?


Have you tried to carve out a niche for yourself as a mindfulness instructor or coach without much success?

If you answered “yes” to any of those questions, you’ve come to the right place. Please read on to learn about a unique business opportunity that will transform your life.

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Mindfulness franchising could be the ideal choice for you. No matter your eonomy, background or training, Mindfulness Bell® is a franchise concept on fire to meet the needs of consumers hungry for a little peace of mind and a deeper meaning to their lives. Our franchising model works because of its tested, proven approach and streamlined operational characteristics. Add to that equation a popular product or service (MBSR) and you have a business model rich with potential. Your opportunity to open the door to one of tomorrow’s top franchise brands could begin right now.


Why Mindfulness Bell®?

Transintegral Institute recently launched a ten-year growth plan to open 108 MBSR centers and an estimated 500 jobs nationwide.

We are now seeking candidates who have the future vision to aspire to mindful franchise multi-unit development, along with an understanding of operations. The minimum financial requirement to become a Mindfulness Bell® franchisee in the United States is:

  • $500,000  net worth
  • $120,000 in liquid assets

Advantages of Being a Mindfulness Bell® Franchisee

  • Access to nationally and internationally known products (MBSR as well as a selection of well-known meditation apps and brainwave gadgets), as well as a proven operating system that sets you up to compete in multi-unit mindfulness center franchising
  • Strong brand awareness of the nation’s leading mindfulness product
  • A peer network of cutting-edge franchisees, more than 35% of which have more than 6 months of experience

Training and Support

Mindfulness Bell® believes that quality training and support are the foundation to building your multi-unit MBSR franchise business. As you enter the Mindfulness Bell mindfulness franchise system, you will have four primary areas of emphasis:

  1. Establishing key contacts
  2. Building your center
  3. Building your team
  4. Setting up a strong start for the MBSR franchise

Mindfulness Bell provides training for franchisees and restaurant managers, including brand education as well as various levels of mindfulness training. Lasting  six to eight weeks and consisting of web-based, on-the-job and classroom training, the program is taught by a certified MBSR training instructor. This education should be completed at least six weeks prior to the planned opening of your Mindfulness Bell franchise.

Mindfulness Bell believes that ongoing support is also necessary for your mindfulness franchise, so we provide coaching, recognition and continuous backing for our franchisees. This team also coordinates product and procedure rollouts regularly during the course of the year. Mindfulness Bell Corporate support includes:

  • Recommendations on how to conduct a weekend retreat while being reimbursed up to $5,000 of documented expenses
  • An annual convention featuring a full-day of presentations from Mindfulness Bell Brand Leadership, Keynote Addresses, and many choices for continuing professional education opportunities for your Mindfulness franchise
  • Regional association membership – meetings focus more closely on topics such as operations and team training
  • Regular Town Hall Calls held by the Mindfulness Bell Leadership Team to keep Mindfulness Bell franchisees in the know with multi-unit Mindfulness franchise information while giving them the opportunity to ask questions on important front line issues
  • A wide range of optional continuing education courses through Center for Mindfulness.

Don’t hesitate. Become a Winner. Order a FREE information packet today.

New Mindful Trading Cards

Our recent offering of Mindful Trading Cards featuring quotes from Jon Kabat-Zinn and others became an instant success. The original edition sold out within a couple of days — but don’t despair. Later this week we expect delivery of a new series, this time featuring inspirational quotes from our brilliant business partner Tara Brach. Each quote is juxtaposed with a suitable illustration, showing the relevance of these mindul maxims to challenging life situations.

So, pull out your VISA card, sit back, relax, and enjoy a nice shot of prairie fire.

Why Dressing for Success is Good Upaya

Dress better, become a more successful spiritual teacher?

A recent study from Transintegral Institute suggests that dressing up for work could do wonders for a Zen teacher’s productivity, whether giving a public talk, interviewing students, or promoting a new series of online teachings.

Using a number of measures, including simulated retreat situations at which subjects wore formal and more casual clothing, the studies offer indications that wearing nicer clothes may raise one’s confidence level, affect how others perceive the wearer, and in some cases even boost the level of one’s ability to ventriloquize complex tropes, the type of activity in which sensei and roshi engage.

Rob Mayo, an assistant professor of organizational behavior at the Richard M Nixon School of Management, co-wrote the study for the Journal of Entrepreneurial Contemplation which showed that clothes with high socio-spiritual status can increase dominance and job performance in the highly competitive niche market of American Zen.

The study put 128 men ages 25 to 72 with diverse backgrounds through role-playing exercises — including a mock teisho and dokusan situation — to see whether wearing specific kinds of clothing had an effect on the outcomes. All participants had some experience of formal Zen training, ranging from six weeks to five years, but none had received formal sanctioning as Zen teachers.

The “teacher” in each case came from one of three groups. One group, sporting shaved heads, wore some kind of formal priest’s robes with butterfly sleeves, brocade kesa or rakusu. and tabi socks. Props included fly-whisks, kotsu sticks, and juzu beads. A second group wore samugi and tee shirt. A third group, referred to as “neutrals,” kept wearing “casual Friday”-type clothing. Both groups two and three used mala beads, but no other props. The group of “students”, who were asked to evaluate the “teachers’” performance using the Higgs-Winterbottom Spiritual Evaluation Test, consisted of 75 volunteers recruited from various MBSR, Vipassana- and Zen groups.

What the results show, Prof. Mayo says, is that in competitive, winner-take-all situations, wearing more formal attire can send others a signal “about you being successful and real confident in whatever you’re doing.” Those more casually dressed, on the other side of the table, tend to back down more easily, he says. The ones in formal attire become aware of the respect they are receiving and become more forceful, thus increasing their thaumaturgical efficiency as well, he says.

Another study published last year in the journal Psychological and Spiritual Manipulation, suggests that people engage in higher levels of spiritual clichés when they dress up, compared with when they dress casually. When some 45 participants were asked to deliver a Dharma talk, the ones dressed more formally engaged in the kinds of reflexive discourse that someone in a position of power, like a senior monk, would deploy. After being tested in both formal and casual dress, another 23 subjects were quicker to recall and utilize convincing-sounding plattitudes when they dressed more formally. The casual dressers tended to hesitate more and resort to less convincing examples.


“When you need to pontificate about matters of ultimate concern, or discuss subjects unfamiliar to you (i.e. Western philosophy, psychology, quantum mechanics), that’s when dressing formally will increase your ability to seduce your audience,” says co-author Catherine Muho Mann, a postdoctoral research scholar and adjunct assistant professor at Columbia Business School. “People who wear that kind of clothing feel more powerful,” she says. “When you feel more powerful, you don’t have to focus on the details.”

What kinds of clothes qualify as formal or higher-status dress, of course, can depend on the sangha your teaching in.Fashion consultants offer some insights that could be useful in any number of businesses.

“Put it up a notch, but not such a big notch that you’re going to make everyone else in the sangha uncomfortable,” says Annie Tricklebine, founder of Mindful Wardrobe Works, a personal-wardrobe consulting firm. For the average Zen teacher, that could mean an imported Japanese robe and brocade rakusu, especially for retreat situations. She recommends some careful, deliberate dressing-down for less formal or secular circumstances, such as teaching a mindfulness class or hanging with your peers.


“Say you’re wearing loose-fitting pants and a samugi jacket. The V-cut of the medieval Japanese outfit is what gives you some finish and authority,” she says. Also, “Wear a rakusu when it’s important, or you don’t have 100 % confidence in your personal charisma.” One option: Those who don’t want to wear a brocade bib all day can keep one in their man bag and put it on whenever they need a boost of self-confidence.

For most Zen teachers, formal priest’s attire, koromo, kesa, zagu, and so on, can put you in a more professional mind-set, says Aaron Roth, a spiritual style consultant and founder of, an online style course for aspiring Zen masters. He emphasizes that you don’t need to actually be a full-time priest or monk to pull off this simple trick. “Most of my clients hold regular day jobs, but once they put on their power robes, no one would guess.”

If wearing fancy robes will come off too strong, Roth recommends focusing on fit (comfortably wide but not too baggy) and quality (linen or 100 % cotton), traditional Japanese work clothes. Wearing a crisp shirt with a mandarin collar or nice beads around your wrist can do the trick as well, he says.

Sometimes a small fashion adjustment can have big results. Don’t go looking too far afield if searching for a model of success to imitate. While Brad Warner seems to have done pretty well in business wearing bunny ears and a leather jacket, experts say he’s an outlier.


“Brad Warner is in a creative enterprise,” Aaron Roth says. “People like that are playing around with their status symbols. For most of us, high status means koromo and kesa.”

Neurologists struggle to regain equanimity after possible breakthrough

Not for the first time, the entire mindfulness industry and the world of contemplative neuro science is abuzz with rumors of scientific proof that contemplative practice holds the key to solving some of the most pressing issues of our troubled times.

“Certain forms of thinking changes the brain”, Lawrence Miser, jolly good professor at Richard M Nixon University, affirms. His excitement centres on a longstanding experiment known as the “Advanced Brain Interferometer Neurological Observatory” (informally known as “the very expensive machine that goes ping”) which uses state of the art technology to take really cool color images of the brain.

Miser says that he’s 99,9 % confident that new images prove that the part of our brain that helps process critical theory and irony, the inner amygdala, appears larger in people who are habitually engaging in discursive thinking.


Brain of non-meditating middle-manager (center-liberal)


Brain of non-meditating intellectual (socialist)

But what’s really interesting is what these images say about the brains of mindfulness practitioners:

They look the exact opposite!

Experienced meditators show more capacity for suppressing impulses towards critical thinking and independent, open-ended discursive cognition. In other words: meditators show a significantly lowered risk of getting lost in a thicket of views. Long-time mindfulness practitioners also appear virtually immune to subversive forms of rhetoric, such as humor, irony, teasing, and sarcasm.

“Now, these findings really just confirm what we’ve expected for a long time,” says Professor Miser. “That’s valuable in itself, but that’s not what makes us so excited.


Brain of meditator (apolitical)

You see, what we also found was that subjects exposed to MBSR or similar programs for more than a couple of weeks become considerably less prone to engage in activism. On the other hand, they tend to be extremely aggressive and trigger-happy when faced with a perceived threat to their newly acquired belief system. When someone mocks their faith in mindfulness, for example, these subjects show cortisol, testosterone, and adrenaline levels of the kind you’d expect in a raving lunatic. And this means we can expect a renewed interest from the military to invest in the Mindful Sniper™ Program, which in turn will guarantee continued funding for our lab here.”


Mindful Trading Cards

Throughout the ages devoted mindfuldistas have employed pithy, penetrating sayings of the masters to develop compassion, equanimity, lovingkindness, and joy for others. Known as transformative reeducation — or mind-training — teachings, these aphorisms and slogans have been the subject of deep study, contemplation, and commentary for centuries.

This new offering from Transintegral Institute consists of a series of fresh slogans from the canonical scriptures of mindfulness, each with an illustration used for visualization practice.

To use these slogan cards to enhance your practice of mindfulness, display a new card each day.  In this way a different aspect of the teachings will be illuminated.  Alternatively, display one card for a longer period of time and use it as support for contemplating a particular saying fully.  Exploring the slogans in this way will help reveal their more profound implications.

Each card was individually designed by Tutteji himself. After living among and teaching Westerners for almost three years, his approach is uniquely insightful into the ways that the slogans could be misunderstood or misinterpreted within our culture. Here, he presents a refreshing and clarifying view, which seeks to correct points of confusion.

Each individually wrapped card is ONLY $9.95 and comes with two pieces of organic  green tea flavored bubblegum.

So order now, sit back, relax, and have a shot of Smoked Salmon Vodka from one of our sponsors.
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These profound words are presented with clarity, compassionate directness, and penetrating insight. This set of trading cards should be cherished as the companion of all who seek true meaning in life.
Shady Meng Tan — Senior Fortune writer at Wonton Foods.

Tutteji Dai Osho draws from the canon of Mindfulness teachings and brings them into the context of contemporary life and thought. The wisdom of these teachings is equally relevant for all cultures, ancient and modern.
The Secular BusybodyFounder, The Secular Pratyekabuddha